Select looks from six emerging fashion designers will be wearable on the buyer’s avatar exclusively on the IMVU platform
REDWOOD CITY, Calif., June 9, 2021 — Following a successful fashion and non-fungible token (NFT) showcase ahead of the Memorial Day Weekend, viewed around the world, leading friend discovery platform and social metaverse IMVU will be exclusively offering select digital fashions as wearable NFTs. These wearable NFTs will include designs from Gypsy Sport, Mowalola, Freak City, Mimi Wade, BruceGlen, and My Mum Made It, for purchase on IMVU’s OpenSea marketplace found at imvufashionshow2021.com beginning today.
Digital wearable NFTs are the second entry into the blockchain space by IMVU’s parent company, Together Labs, who recently secured a no-action letter from the SEC for VCOIN, the first transferable digital currency designed for the metaverse and used widely within IMVU. As NFTs continue to thrive as collectibles, IMVU is changing the narrative on the functionality of these types of digital items.
By offering NFTs as a wearable accessory for a user’s avatar, users can now proudly flaunt their favorite designer brands within the metaverse for their friends and fellow users to take notice. Merging the exclusivity of high fashion in the physical world and the limitless creativity of the metaverse gives users and designers a fresh new way to explore the emerging NFT space.
“The success of the IMVU fashion show has proven the future of digital fashion in the metaverse is already here,” said Lindsay Anne Aamodt, Senior Director of Marketing at IMVU. “With the recent launch of VCOIN to power virtual economies and the natural evolution of wearable NFTs in IMVU, collectors, fashionistas and our dedicated community of users will find amazing value in these digital designs.”
Each designer is offering select NFTs which range from accessories to complete outfits to virtual scenes that amplify each designer’s brand essence. The NFTs will start at US$100 and the OpenSea auction will last for 30 days. Additionally, IMVU users who wear their NFT virtual fashions on the platform will receive a special bonus gift from IMVU.
The looks debuted at the IMVU Virtual Fashion Show, which is archived on IMVU’s YouTube Channel. Producers for the IMVU Virtual Fashion Show include: Spirit Twin, Justin Romero, Valerie Campbell, Lizzie Klein, Elizabeth Peterson, Gabriel Roland, Olivia de Camps, and Lindsay Anne Aamodt. Logo designed by Sarah Banks with a track by Spirit Twin entitled “Angel 333 (Ayegy Remix)”. All digital art was created in collaboration with the fashion designers by the following IMVU Creators:
- Mowalola: Yannomi, Exif, and LaLov (Marta LaLov)
- Gypsy Sport: Naitve, Ogi, GothicGarden, SeanOwenBlue
- Freak City: Roy, Kotimori, Gotlane
- Mimi Wade: Lizzie Klein, Gad (Nathan Stewart), Brats (Nicole)
- BruceGlen: Vues, iDezzBanks, Gaset
- My Mum Made It: YALLA
About IMVU
Based in Silicon Valley, IMVU (imm-view) is the world’s largest friendship discovery and social platform, and a top 5 grossing app in the App Store, where millions of users customize their avatars and explore over 40,000+ destinations to connect with each other. Through chat and events, IMVU’s massive metaverse enables and empowers friendship and human connection. A community of hundreds of thousands of users power IMVU’s peer to peer economy by designing and selling virtual fashion designs and destinations, adding to a growing catalog of 50 million items. The IMVU experience is available on the web, a desktop app, and as an iOS and Android app.
About Together Labs
Together Labs innovates technologies that empower people worldwide to connect, create and earn in virtual worlds. Our mission is to redefine social media as a catalyst for authentic human connection through the development of a family of products grounded in this core value. These include: IMVU, the world’s largest friendship discovery and social platform; VCOIN, the first regulatory-approved transferable digital currency; and WithMe, an upcoming mobile platform built on insights from the science of friendship. For more information, please visit https://togetherlabs.com/.
SOURCE IMVU, Inc.