NEW YORK–August 31, 2021–Topps today announced the 2021 Topps MLB Inception NFT Collection, a brand new baseball card inspired release in conjunction with Major League Baseball and MLB Players, Inc. on ToppsNFTs.com, an Avalanche powered blockchain platform.
Based on the popular Topps Inception Baseball physical product, the 2021 Topps MLB Inception NFT Collection offers digital collectibles that feature iconic Topps card designs, motion animations, facsimile signatures and digital relic content that showcases MLB rookies, emerging stars, veteran mainstays and more.
“This Topps NFT product comes at a time when so many talented young players are emerging in baseball and provides collectors with a new way to connect with them as their careers take shape,” said Evan Kaplan, Managing Director of MLB Players, Inc. “This is an opportunity for fans to own a piece of collectible baseball history.”
The 2021 Topps MLB Inception NFT Collection release will take place on the recently launched ToppsNFTs.com – an easy-to-use application powered by Avalanche, a fast, low cost, and eco-friendly public blockchain. The site removes the need for special wallets or token apps and provides a single location to buy, sell and explore officially licensed Topps NFT collections.
“Our vision is to create a fun, easy-to-use collecting experience on the Blockchain that appeals to all fans whether they have experience with NFTs or not. It’s an extension of the vision we’ve had for digital collectibles in our mobile apps since 2012,” said Tobin Lent, VP & Global General Manager of Topps Digital Sports & Entertainment at The Topps Company. “The release of the 2021 Topps MLB Inception NFT Collection celebrates promising young talent and notable rising stars already making a name for themselves in professional baseball, and symbolizes the continued growth of this new era of Topps digital collecting.”
Standard and Premium Packs of the 2021 Topps MLB Inception NFT Collection will be available for purchase on Thursday, September 9th at 1pm ET exclusively on ToppsNFTs.com, with card rarities ranging from Common to Legendary. It is the second Topps MLB NFT product to hit the market this year and the first on ToppsNFTs.com.
“Topps has built new avenues for collectors to enjoy their passion and fans to celebrate the next generation of up-and-coming Players,” said Jamie Leece, Senior Vice President, Major League Baseball Games & VR.
Topps Digital Sports & Entertainment has pioneered digital collectibles through its mobile apps since 2012, and is among the first to fully embrace the potential of NFT digital collectibles. The company continues to further innovate in the digital space through new releases, technologies and partnerships, delivering the best possible experience to the rapidly growing NFT digital collectibles community.
Founded in 1938, The Topps Company, Inc. is a global consumer products company that entertains and delights consumers through a diversified, engaging, multi-platform product portfolio that includes physical and digital collectibles, trading cards, trading card games, sticker and album collections, memorabilia, curated experiential events, gift cards and novelty confections. Topps Physical Sports & Entertainment products include Major League Baseball, Major League Soccer, UEFA Champions League, Bundesliga, National Hockey League, Formula 1, Star Wars, WWE, Wacky Packages®, Garbage Pail Kids®, Mars Attacks® and more. Topps Digital Sports & Entertainment has connected with people around the world who have downloaded our apps including Topps® BUNT®, TOPPS® KICK®, Star Wars™: Card Trader by Topps®, Topps® WWE SLAM™, Topps® NHL SKATE™, Marvel Collect! by Topps® and Disney Collect! by Topps®.
Topps Digital Services is a leading processor, distributor and program manager of prepaid gift cards and provider of cloud-based financial services and white label e-gift solutions for widely recognized digital businesses that include Airbnb, Deliveroo, DoorDash, Hulu, Instacart, Netflix, Nike, Twitch and Uber. Topps Confections, Bazooka Candy Brands, produces, markets and distributes confections brands including Ring Pop®, Push Pop®, Baby Bottle Pop®, Juicy Drop®, Finders Keepers®, and Bazooka® bubble gum. For additional information visit topps.com, play.toppsapps.com, toppsdigitalservices.com, Candymania.com.
About MLB Players, Inc.
MLB Players, Inc. is the business arm of the Major League Baseball Players Association. The Major League Baseball Players Association (www.MLBPLAYERS.com) is the collective bargaining representative for all professional baseball players of the 30 Major League Baseball teams and serves as the exclusive group licensing agent for commercial and licensing activities involving active Major League Baseball players. On behalf of its members, it operates the Players Choice licensing program and the Players Choice Awards, which benefit the needy through the Major League Baseball Players Trust (www.PlayersTrust.org), a charitable foundation established and run entirely by Major League Baseball players.